SparkPlug offers an incentive management and wage-supplementation platform for brick-and-mortar retailers, restaurants, and consumer-goods companies that rewards frontline workers with cash for sales. The customizable software mobilizes in-store employees as influencers and provides real-time campaign data to track and manage efficacy. The company works with more than 1,000 U.S. retailers and over 200 brand partners. Led by CEO Andrew Duffy and COO Jake Levin, SparkPlug plans to use new funding to accelerate growth through key executive hires and investments in data, development, and behavioral-science expertise. The product roadmap emphasizes expanding the platform’s capabilities and scaling partnerships with brands and retailers. Financially, the company has been venture-funded and is using the recent capital to push commercial and product expansion. SparkPlug is an employee rewards and campaign management platform that helps brick-and-mortar restaurants, retailers, and consumer-goods companies incentivize frontline and in-store staff to influence purchasing outcomes. Led by CEO and co-founder Andrew Duffy and launched in March 2020 out of the LAUNCH accelerator, the San Francisco-based company delivers real-time campaign data to brands and retailers. Customers can launch sales-based commission and reward campaigns, and SparkPlug has delivered over $500,000 in supplemental income to frontline hourly employees, sponsored by consumer brands. The company plans to use the new funding to enhance its product offering and expand engineering and sales teams to support rollout across multiple consumer product verticals. The round brought total funding to date to $3.5M.

Total raised

$11M

Funding rounds

2

Latest round

Series A

Latest activity

Nov 2022