Sparta provides an online platform for sales managers to run competitions with real-time leaderboards, achievement logging and social sales banter, using gamification to recreate the “buzz on the sales floor.” The team built an MVP in late 2013 and launched fully in July 2014; James Pember is the CEO. The company says it wants to become the “Runkeeper for sales,” moving toward tracking sales behaviour and providing insights for reps and managers. Sparta currently has about five employees and counts Swedish customers including Bonnier Business Media, Dagens Industri, Vattenfall, Canal Digital, Hyundai, Modern Times Group and Dagens Nyheter. The newly raised capital will be used to expand the product, dive deeper into data, add further gamification and build mobile apps. Sparta also plans geographic expansion beyond Sweden and the Nordics, with London likely in the second half of 2015. Sparta provides an online tool for sales managers to run sales competitions, featuring real-time leaderboards and a team feed for logging achievements and sales banter. The product is deliberately web-only and requires sales reps to manually log achievements to increase engagement. Sparta says this manual input drives behavior change and can increase sales, while reducing administrative overhead for managers who otherwise use spreadsheets or whiteboards. The company has just left beta and aims to become the “Runkeeper for sales,” planning to analyze sales behavior and surface insights for reps and managers. Sparta charges on a per-seat license SaaS model and claims around 30 customers in the Swedish market, including Bonnier, Eniro and Modern Times Group. Competitors mentioned include LevelEleven, Hoopla and Ambition.

Total raised

$0M

Funding rounds

2

Latest round

Equity

Latest activity

Feb 2015