Special is building a subscription platform that lets online video creators charge for premium video content via customizable channels. The product includes a high-quality built-in video player and a "silver label" approach that balances platform distribution with creator-branded channels; content remains searchable on web, mobile and smart TVs. Creators set their own monthly prices (reported range $1–$999) and retain ownership of their content; Special takes a 10% fee and plans a bundling option for joint subscriptions. An initial version is being tested by friends, family and a handful of creators, with a broader beta planned for October. The company was created by the team behind Triple Tree Software and is led by co-founder and CEO Sam Lucas, who said the founders previously grew Triple Tree to seven-figure annual revenue. Special positions itself as a video-focused alternative to Patreon to help creators move beyond advertising amid weakening ad revenues and is based in Bozeman, Montana.

Total raised

$2M

Funding rounds

1

Latest round

Seed

Latest activity

Aug 2020