Miami-based Spindl is building a backend attribution platform that lets Web3 founders trace an NFT or other on-chain purchase back to off-chain engagement sources such as Discord posts, Reddit threads, and ad impressions. Founded by former Facebook product manager and AdGrok founder Antonio García Martínez, the company analyzes click-through links and then matches them with blockchain buying, selling, and trading data to determine which marketing efforts actually drove revenue. By bringing rigorous Web2-style attribution to decentralized commerce, Spindl aims to give creators and marketers a shared, verifiable source of truth and help the NFT market move beyond pure speculation. The product effectively “spins” disparate internet signals into a coherent conversion funnel, rewarding the true originators of sales. New funding will be used to expand the team and accelerate product development. No operating metrics such as revenue or user counts have been disclosed.

Total raised

$7M

Funding rounds

1

Latest round

Equity

Latest activity

Oct 2022