Split.io provides a feature-flag management platform that lets development teams toggle features, separate deployment from release, and run controlled rollouts. The platform combines feature flags with performance, user-behavior and business analytics to measure the impact of changes. It also includes tooling to manage flag bloat by alerting teams to turn off flags once features reach 100% rollout. Split.io positions strategic investors such as Microsoft (M12), Atlassian and ServiceNow as partners and integrates into developer workflows — for example, a bi-directional JIRA integration surfaces flag context on tickets. CEO Brian Bell, who joined at the end of 2019, says the company is focused on growth, scaling the team and hiring rather than pursuing an immediate exit. The company expects to grow to between 200 and 250 employees in the next 12 months and has raised $110 million to date, including a $33 million Series C last summer and a newly announced $50 million Series D. Split pairs feature flags with a data platform to help engineering teams measure and optimize the business impact of features. Its core product integrates into any data pipeline and offers enterprise functionality such as Feature Monitoring, Approval Flows, and integrations with mParticle, Sentry and Google Analytics. Split reports more than one trillion feature flags served monthly to over one billion users and says it more than doubled sales and its customer base in the last year. The platform is used by customers including Twilio, Salesforce, LexisNexis, National Geographic and Qantas. Split positions its technology to reduce release risk, accelerate development cadence, and enable impact‑driven development. The company plans to use the new funding to accelerate product leadership, add additional data and developer workflow integrations, and expand enterprise sales and customer success. Split is a product experimentation platform that enables companies to test new features and deliver them to targeted groups of users. Its platform includes tools for targeting users and tracking their activity within a product, plus a statistical engine to measure how feature changes affect that activity. Split is designed for product and engineering teams and focuses on core product features rather than superficial website changes. CEO Adil Aijaz positions the product as distinct from traditional A/B testing tools while noting that broader validation for experimentation platforms exists. The company has signed customers including Salesforce, Vevo and Twilio. Split has raised a total of $26.8 million to date. Split provides companies with a platform for controlled rollouts, combining feature flags and language-specific SDKs to let engineering teams measure the impact of single software changes on customer growth, experience and retention. An easy-to-use interface allows anyone in the company to handle rollouts and disable underperforming features from the browser. The platform pairs with integrations for DevOps and collaboration tools, including Atlassian JIRA, Datadog, Sumo Logic and Slack, to feed new data streams that help businesses understand customer engagement. Co-founded in 2015 by CEO Adil Aijaz and CTO Patricio Echague and based in Redwood City, California, Split is used by teams at companies such as Segment, WePay and thredUP. The company has raised $9.8m in total funding and intends to use the new capital for hires, platform development, building integrations and capabilities, and expanding to new languages.

Total raised

$108M

Funding rounds

4

Latest round

Series D

Latest activity

Aug 2021