Spoke is a London-based custom-made on-demand menswear brand focused on personalised legwear with over 400 size options covering leg length, waist, build and calf tapering. Its proprietary Fit Finder uses machine learning to match customers to their perfect size in about sixty seconds. The company emphasises a close community of customers—its "SPOKEsmen"—and has strong direct engagement that supported investor interest. Spoke recently opened a distribution centre in Germany to hand-finish items for local distribution and better serve Continental Europe. The company plans to expand globally with a particular focus on the U.S., its second-largest market, and aims to more than quadruple U.S. revenues by 2024. The new capital will support building a dedicated U.S. team based in London and accelerating international growth. Spoke creates custom-designed trousers for men using a direct-to-consumer model and machine learning to improve fit. Its proprietary 'Fit Finder' determines a customer's perfect size in 60 seconds and the brand cuts trousers in over 200 sizes with three builds per waist inch. Spoke offers more than 50 styles ranging from denim to formal wool and applies an agile approach to inventory and product innovation. The company reports international markets now generate 15% of revenues and has seen strong repeat purchase behaviour. Future plans include further investment in the Fit Finder, technology and product innovation, brand building, and accelerated international expansion, with a focus on building out the US proposition. Spoke operates Spoke-London.com, offering clothes for men and serving shoppers online. Launched in 2014 by CEO Ben Farren and later joined by COO Morgan Fowles, the company reports 500,000 visitors annually. It has sold more than 30,000 pairs of chinos across 30 countries. Spoke plans to use the funds to develop and grow its product range and extend its reach to global shoppers. The company closed a $1.8M funding round led by Oxford Capital with participation from Forward Partners, Seedcamp and angel investors. Will Orde of Oxford Capital will join the Spoke board as part of the financing.

Total raised

$19M

Funding rounds

3

Latest round

Equity

Latest activity

Jun 2022