Sponsoo is a Hamburg-based digital marketplace for sports sponsoring that connects athletes, clubs, sports events and associations with sponsors. The platform supports more than 10,000 athletes, clubs, sports events and associations and over 1,000 sponsors. Athletes and clubs can create free sponsorship profiles to introduce themselves to potential sponsors, while sponsors can browse profiles and book sponsorships. A database uses a large number of data points to help select sponsoring programs that best match a sponsor's marketing goals. The company intends to use recent funding to expand its team, creating at least ten new jobs and one apprenticeship position in Hamburg and Ljubljana. Sponsoo is led by CEO Andreas Kitzing and CTO Christian Kaspar. In November 2020 it closed a €1.4M Series A round. Sponsoo is a sport marketing startup that operates a full-service online marketplace to digitalize the sport sponsorship industry by connecting athletes, clubs and sponsors. Led by CEO Andreas Kitzing and based in Hamburg, Germany, the company facilitates sponsor-asset matching and transactions online. It has been financed to date by EU grants, recurring revenues and prizes from startup competitions such as Microsoft’s “Do Great Things” campaign. The company closed a €300K funding round to support growth. Sponsoo plans to use the funds to further grow its core business in Germany, hire sales employees and developers, and ramp up marketing efforts. The raise is intended to accelerate marketplace expansion and commercial traction in its home market.

Total raised

$2M

Funding rounds

2

Latest round

Series A

Latest activity

Nov 2020