SponsorUnited is a SaaS analytics platform that builds a searchable database of sponsorship deals across sports, esports, music, entertainment and media. Founded in 2017 by Bob Lynch, the company claims to track over one million sponsorships across 250,000 brands and serves roughly 2,900 brands and properties, including Fortune 500 firms, talent and brand agencies and media companies. Its product is a search layer on a proprietary dataset acquired directly (not from third parties) using automated and manual methods, comprising over five million data points on more than 500 asset types. SponsorUnited says it enables customers to combine sponsorship data with internal metrics such as spend, ROI and engagement to price and optimize partnerships; the company is not revealing revenue figures. The startup plans to automate and scale its data capture infrastructure, pursue international expansion, and track emerging sponsorship trends including metaverse activations, college athlete deals and TikTok-driven partnerships. SponsorUnited expects to have about 100 employees by the end of the year and has historically raised minimal outside capital while building its platform.

Total raised

$35M

Funding rounds

1

Latest round

Series A

Latest activity

Nov 2022