Spoonfed provides a SaaS platform that creates operational efficiencies for caterers and a straightforward ordering system for customers, aimed at contract catering firms and restaurants supplying businesses, universities, hospitals and other institutions. The company is led by co-founder and MD Willie Biggart and is headquartered in Glasgow. Spoonfed is already established in the UK, Canada, Ireland, Holland, Belgium, France and Australia and its platform is used by contract caterers and operators including Elior, Aramark, CH&Co, BaxterStorey, POD, Notes, Voodoo Ray and Le Pain Quotidien. It currently employs 11 people and plans to increase headcount to 20 by the end of 2019, adding software engineers at a new Glasgow HQ and customer support staff in the US. The company intends to expand in the US, establishing a Denver base to complement an existing East Coast presence. Recent funding will be used to support that US expansion. Spoonfed offers a SaaS-based system for single- and multi-site catering management, supporting online ordering, production planning, route planning, invoicing and email marketing. Its customers include high-street chains, independent sandwich retailers and contract catering businesses across the UK, the USA, Canada and Australia. The company was launched in 2013 by Willie Biggart and Murray McNicol and is headquartered in Edinburgh, Scotland. Spoonfed plans to use new funding to accelerate international growth, further enhance product functionality and hire additional staff. The article does not disclose revenue or user metrics.

Total raised

$2M

Funding rounds

2

Latest round

Equity

Latest activity

Feb 2019