SportAI offers a SaaS platform and API suite that leverages computer vision and machine-learning models to turn raw video from court cameras, broadcast feeds, and mobile devices into automated performance data, match statistics, tactical breakdowns, and highlight reels. Its camera-agnostic approach allows easy integration with the growing installed base of courts and streaming systems worldwide, letting facilities, streaming services, retailers, and gear brands layer professional-grade analytics onto existing hardware. The company positions itself as an API-first partner, aiming to embed its analytics into third-party products rather than selling cameras of its own. According to CEO and co-founder Lauren Pedersen, the goal is to democratize high-quality coaching insights that have historically been limited to elite athletes with dedicated staff. The newly secured capital will be directed toward accelerating global deployment and deepening technical development of the platform. No revenue, user counts, or other operating metrics were disclosed in the article.

Total raised

$5M

Funding rounds

2

Latest round

Equity

Latest activity

Nov 2025