Spotful offers a web-based, drag-and-drop editor that embeds functioning app windows (maps, social, ecommerce, ticketing, etc.) as overlays on top of streaming video. The platform supports multi-user editing, a library of about 20 integrated apps (including Facebook, Twitter, Instagram, Eventbrite, Kickstarter) and arrangements with Shopify to bring stores into overlay windows. It runs in browsers on Macs, PCs, tablets and Android devices and inside Spotful’s iOS app; videos can be Flash or HTML5 and are typically hosted on YouTube, Vimeo or Brightcove. The product was developed over roughly ten months and originally aimed at gallery browsing in Halifax before expanding to other industries. Spotful offers a freemium model with paid premium and enterprise tiers and has been generating revenue in Canada since launching there three months ago. The company reports nearly two dozen paying clients across the U.S., Canada and Japan and is planning a U.S. launch on August 10. CEO and founder Andrew Murray positions Spotful as a self-serve alternative to enterprise-focused competitors like WireWax.

Total raised

$1M

Funding rounds

1

Latest round

Seed

Latest activity

Jul 2015