스팟라이틀리 builds and scales in-house consumer brands by prioritizing product superiority and rapid execution. Its portfolio includes Belly Bully (a konjac jelly brand), beauty brand VVD, lifestyle brand Wash Therapy, and Wakeup Project. Belly Bully sold over 20 million konjac jellies and achieved roughly ₩10 billion in transaction value within one year of launch, and was cited as one of last year’s most successful brands. The company is led by co-CEOs Hwang Hyunseung and Kim Hansang, who bring experience from Misterkun, Coupang, TMON, and WEMAKEPRICE. A core strength is a blended online and offline sales-channel mix. Management says it will continue developing innovative, product-advantaged brands and aims to make the company one that reliably drives success across all developed brands. The company recently secured additional investment, which management intends to use to scale brands and pursue global channels through partner connections.

Total raised

$10M

Funding rounds

1

Latest round

Equity

Latest activity

Mar 2019