SpotRight provides an audience insights and targeting platform used by leading agencies and emerging brands to define, view and target custom audiences. Its platform connects marketing strategy with media activation and supports activation across platforms such as Facebook, Google, and TheTradeDesk. The company positions its product as an affordable way to create high-performing custom audiences and to link planning with programmatic engagement. SpotRight has received industry recognition, including a Bronze Stevie Award for Best New Product or Service of the Year - Marketing Software Solution and finalist status in I-Com’s Data Startup Challenge. The new funding will support expanded product capabilities and fuel the company’s next phase of growth. SpotRight is based in Little Rock, Arkansas. SpotRight is a Boulder, Colo.-based social customer intelligence company that offers a platform creating a social identity for customers by aggregating hundreds of sources, including the social web and marketers' databases. Its platform is used by multi-channel retail, consumer packaged goods, and non-profit direct marketers including prAna, Quiksilver, ASPCA and AARP. In connection with the funding, SpotRight merged with Spot Influence, which leverages proprietary algorithms across social media to deliver insights that enable companies to discover, segment and target people generating content online. The addition of Spot Influence adds a critical dimension to understanding a consumer’s affinity and behavior broadly across the Web. Led by CEO Ed Messman, the combined company named Dave Angulo, former CEO of Spot Influence, as CTO. The new company intends to use the $1M in funding to accelerate growth.

Total raised

$8M

Funding rounds

3

Latest round

Equity

Latest activity

Sep 2017