Springbot provides an all-in-one marketing platform that combines marketing automation, attribution and content to help direct-to-consumer and small-to-medium retailers run multichannel campaigns and track performance. The company emphasizes data management, automations and analytics to produce data-driven marketing recommendations tailored to retailers. Springbot acquired CMS provider Matcha in December 2020 and offers Matcha Blog Creator specifically designed for Shopify merchants. The company launched an SMS marketing personalization and messaging channel in Q3 to deepen platform capabilities. Springbot reports 45% annual revenue growth since the beginning of the 2020 pandemic and has been named to the Inc. 5000 list for the third year in a row. It has also been ranked on the Deloitte Fast 500 for three years and recognized as Atlanta's Best Place to Work for six consecutive years. Springbot provides a marketing automation platform aimed at small and medium-sized eCommerce retailers. Led by co-founder and CEO Brooks Robinson, the company integrates with major shopping carts including BigCommerce, Magento, Shopify and WooCommerce. Its product offers data-driven marketing and automation tools to help retailers manage eCommerce campaigns. Springbot closed a $15M funding round to support continued development. The company stated it will use the funds to continue developing innovative solutions. Springbot is based in Atlanta, GA. Springbot provides a cloud-based eCommerce marketing platform that combines marketing automation and marketing analytics to help small- and medium-sized online retailers drive site traffic, improve conversions and grow revenue. The platform integrates data, content and multi-channel marketing tools (social, online, email) and connects with BigCommerce, Magento and Shopify. Product capabilities highlighted in the article include Social Hub and Advanced Shoppable Instagram, email personalization, dynamic web and social retargeting, unique coupon codes and Amazon Essential. Springbot closed a $10 million Series B financing led by Harbert Growth Partners with participation from existing investors including Tech Operators and TTV Capital. Planned uses of the financing include expanding sales and marketing, launching an eCommerce Scorecard, building a marketing data co-op, advancing its “Marketing Robotics” prescriptive analytics and optimization service, and forming strategic partnerships. The company plans to grow its team at Colony Square in Midtown Atlanta. Springbot combines marketing automation and marketing analytics to deliver a marketing robotics service for eCommerce stores aimed at driving traffic, conversions and revenue. It is a Gold Technology Partner of Magento (an eBay company). The company was founded in 2012 by Brooks Robinson and is based in Atlanta, GA. Springbot currently serves more than 400 online retailers and employs 40 people, with plans to add an additional 60 employees over the next year. It recently relocated from the ATDC at Georgia Tech to a significantly expanded office at Colony Square in Midtown Atlanta. The company intends to use the funds to continue investing in its platform and to increase sales, marketing and customer experience efforts. Springbot is a SaaS eCommerce marketing platform for the small and medium business (SMB) market that uses shopping cart data to automatically generate customer and product segments. It connects email, social and online ad channels into a single dashboard and applies big data and predictive analytics to analyze purchases and marketing responses into a marketing action recommendations engine. Founded in 2012 and led by CEO Brooks Robinson, the company is based in Atlanta, GA and is a Gold Industry Partner of Magento. The company plans to use the funds to expand sales, customer service and software development teams, increase market awareness and accelerate customer growth. The platform is focused on giving store owners tools to centralize digital marketing channels and drive customer acquisition and retention.

Total raised

$48M

Funding rounds

5

Latest round

Equity

Latest activity

Jan 2021