Founded in 2012 and based in Düsseldorf, Springlane develops and sells its own kitchen and grilling products under the Springlane and Burnhard brands while running a magazine with recipes and tips. The company shifted in April 2018 from an online retailer carrying third-party brands to a brand manufacturer focusing on its own SKUs. Within four months of the switch it had fully compensated the lost turnover from third-party products, and it reported its first profit in April 2019. Springlane emphasizes high-quality, conscious cooking and has built a community of foodies through content covering cooking, baking and grilling. The product lineup includes ice cream machines, pasta machines, mixers, pots, pans, crockery, pizza ovens, grills, and accessories. Management says the new capital will be used to develop new business fields and advance innovation.

Total raised

$11M

Funding rounds

1

Latest round

Series C

Latest activity

Aug 2019