Sproutl operates an online marketplace connecting gardeners with independent garden centres, nurseries and specialist shops across the U.K. Customers can buy indoor and outdoor plants, pots, gardening essentials and outdoor living products while third-party sellers list items on the platform. Sproutl handles logistics, packaging sourcing and delivery for its partners. Current partners include Rosebourne, Polhill, Millbrook, Middleton, Bellr, Fertile Fibre and Horticus. The company was founded by former Farfetch executives — CEO Anni Noel-Johnson and CTO Andy Done — and has Hollie Newton as chief creative officer, author of "How to Grow." Sproutl plans a content-led growth strategy, publishing advice, inspiration and tools (including a jargon buster) to attract new gardeners via search and differentiate from broad e-commerce platforms.

Total raised

$9M

Funding rounds

1

Latest round

Seed

Latest activity

Jul 2021