Spruce is an Austin, TX–based provider of lifestyle services to the multifamily industry offering Housekeeping, Chores, Pet Care, and Laundry through an app that lets residents book certified, insured, background-checked professionals. The company serves residents at more than 2,300 select apartment communities nationwide and operates with a fully distributed workforce. Over the past year Spruce announced three major new partnerships, expanded into the Twin Cities and Jacksonville, FL, and launched a full-service short-term rental turnover vertical that includes customized turnovers, inventory management, and linen management. It initially entered the short-term rental market through a national partnership with RealPage and has since expanded that offering. Spruce plans to use the new capital to nearly double headcount with hiring focused on product, engineering, and sales, and will expand its Austin headquarters to accommodate staff. Leadership changes include newly appointed CEO Steven Pho and founder Ben Johnson moving to President; Manish Narula of SoftBank will join the board as an observer. Spruce provides housekeeping, chores, pet care, laundry and dry cleaning services to the multifamily industry through a resident-facing app. Residents can book services from certified, insured and background-checked professionals. The company currently serves more than 750 apartment communities across the US and has more than 40 employees. Led by founder and CEO Ben Johnson, Spruce connects property residents with on-demand service providers. The company plans to use new funding to expand its offerings to more residents and properties and to continue its national roll-out. Spruce provides hotel-inspired services to the multifamily industry, offering daily chores, housekeeping, pet care, laundry and dry cleaning. Led by founder and CEO Ben Johnson and based in Houston, Texas, it serves more than 200 select communities owned and/or managed by 13 of the 15 largest Texas apartment companies. The company manages logistics and operations of local service provider partners and requires background checks, insurance, comprehensive training, scheduling processes, quality-control standards, and Spruce-branded uniforms. Spruce also operates a dedicated national customer service team that provides full-time support via text, email and phone directly to residents. The company continues development of its software platform to support operations. It plans to use new funds to expand market presence outside Texas, beginning with Denver, and to scale sales and marketing capabilities.

Total raised

$37M

Funding rounds

3

Latest round

Series B

Latest activity

Jul 2022