SquadLocker provides online tools and services that help coaches, organizers and administrators design, order and distribute uniforms, player gear and spiritwear to youth organizations and schools across North America. The company offers single-unit, custom garments from top athletic brands through an e-commerce platform integrated with its proprietary, wholly-owned manufacturing facility. Incorporated in 2015 and led by CEO Gary Goldberg, SquadLocker operates from Warwick, R.I. The business serves teams and organizations with an end-to-end solution that combines design, fulfillment and distribution. SquadLocker closed a $20M Series C in February 2020, strengthening its financial position to pursue growth. The company plans to use the proceeds to further develop growth initiatives, including expanding channel partner relationships. SquadLocker offers a suite of technologies for leagues and teams to manage decorated team gear and apparel, centered on an instant online store builder. The company manages the entire process — online store creation, decoration, production/fulfillment and customer support — from its owned facility. SquadLocker carries leading athletic brands and handles order fulfillment and customer service on behalf of teams and leagues. Led by CEO Gary Goldberg, the company sells its platform and services to youth sports organizations. The recent financing is intended to accelerate advertising and product development. The company also plans to continue building out its manufacturing infrastructure to support growth.

Total raised

$20M

Funding rounds

2

Latest round

Series C

Latest activity

Feb 2020