Squire provides a comprehensive business management platform designed to elevate barbershop operations with integrated tools for CRM, appointment management, analytics, and point-of-sale (POS) systems. Through the platform, barber businesses attract and retain customers, manage operations, increase revenue, and manage appointments and services all in one place. Founded in 2015 and headquartered in New York City, Squire is used by barbers in 3,000+ shops. The company processes over $1B in payments in more than a thousand cities around the globe. On November 29, 2024, Squire raised $35M in debt financing from Silicon Valley Bank. The company intends to use the funds to expand operations and its development efforts. Founded by Songe LaRon and Dave Salvant in 2016, Squire offers a tech platform for barbershop operations including appointments, loyalty and contactless payments. The company has about 175 employees and its platform is used by over 2,000 shops across three continents. Squire recently launched Squire Capital, a money-management fintech layer built with Bond to offer instant payments and other tailored financial tools. The startup previously experimented with a $15 million debt financing arm but is not offering loans at this time. Management plans to expand more aggressively into the U.K. and Canada and is open to acquisitions as a growth strategy. Squire has seen roughly 300% year-over-year revenue growth and has tens of millions in the bank following prior financings. Squire builds point-of-sale and business software for barbershops, offering appointment scheduling, loyalty programs, contactless and cashless payments to handle multi-party transactions. Founded in 2016 by Dave Salvant and Songe LaRon, the product targets the operational complexity of independent barbershops where customers may use different barbers and services in one visit. After COVID-related closures, Squire's revenue grew from zero in March to between $10 million and $20 million in ARR within ten months. The company employs about 100 people. Squire is developing banking-as-a-service features for small-business owners and took on debt financing to enable that product. It plans to expand into Australia, Canada and the U.K., and will use the majority of the newly raised capital to hire sales and marketing staff. Squire builds back-end management software tailored to barbershops, including appointment scheduling, loyalty programs, contactless and cashless payments, and a point-of-sale that handles multi‑party transactions in a single shop. The company charges monthly subscription fees that scale with shop size and needs, typically ranging from $30 to $250 per month. It is live in 45 cities and has focused product features such as a virtual waiting room as shops prepare to reopen. Founded by Dave Salvant and Songe LaRon, Squire emphasizes deep category fit with barbershop culture and operations rather than a horizontal salon or payments play. During the COVID-19 shutdown the company waived subscription fees, launched helpbarbershops.com, and enabled online gift-card sales to support its customers. Having raised capital shortly before widespread closures, Squire used the funding to sustain operations and position itself for high post‑pandemic demand. Squire is a business management platform built for barbershops that provides booking, reporting and backend tools, plus higher-tier features such as a custom app, multi-location support, loyalty rewards and a wait list. The company operates a tiered pricing model ranging from $30 to $250 per month depending on shop size and needs; it initially offered its product for free but moved to paid plans as customers showed willingness to pay. Since launching in 2016, Squire has expanded to 28 cities across three countries and has processed more than $100 million in transactions to date, with notable traction in New York, San Francisco, Miami, Atlanta, Los Angeles and Toronto. With the new capital, Squire plans to recruit additional engineers, build out a sales team and increase marketing spend. The team says it is currently focused on the barbershop market while viewing potential future expansion into other verticals and targeting a roughly $20 billion men’s grooming market opportunity.

Total raised

$197M

Funding rounds

6

Latest round

Debt Financing

Latest activity

Nov 2024