Stage3 is a Delhi-based full-stack social commerce marketplace for fashion and lifestyle where content, social interactions and commerce converge. It targets India’s Gen Z and millennial shoppers by delivering a curated, discovery-led, hyper-personalized shopping experience and connects directly with more than 1 million fashion influencers and 2 million small fashion entrepreneurs and brands. The company says its AI-powered app builds a hyper-personalized feed reflecting users’ interests, personal style, size and brand preferences, and enables wishlist sharing, group shopping with friends and direct connections to sellers. Stage3 plans to use the newly raised funds to enhance its tech infrastructure and data-science capabilities. The startup raised INR 20 crore in a pre-Series A round co-led by Inflection Point Ventures and LC Nueva Investment Partners, with participation from Let's Venture, Stanford Angels and others. Stage3 operates a fashion-rental and styling platform that makes designer and aspirational fashion accessible through rentals and sells capsule collections under its home-grown brand 'Alaya'. The company uses an asset-light, revenue-share inventory model, which currently accounts for 80% of its inventory. Stage3 reports 350% year-over-year revenue growth, strong engagement metrics, high repeat rates, and healthy unit economics. Funds from the recent round will be used to amplify the brand experience, expand its offline footprint and augment its data capabilities. Management plans to collaborate with celebrities, influencers and designers over the coming year to broaden its network. The business leverages collective purchase trends and customer data to inform capsule collection design and pricing. STAGE 3 is an online renting platform that lets women rent designer outfits for events, offering styles for Rs 3,000–4,000 per evening with rentals of up to eight days. The startup went live last month and was founded earlier this year under parent company Technolour Dream Pants Pvt Ltd. Initially the model is inventory-led so the company can control the customer experience; it secures discounts of up to 50% off MRP through relationships with leading designers. STAGE 3 targets women aged 21–35 seeking dresses for occasions such as weddings. Management includes co-founder and CEO Sabena Puri alongside co-founders Rina Dhaka and Sanchit Baweja, and an advisory board of fashion-industry figures. The company plans to explore the pre-owned luxury wear space after achieving scale and will use new funding to expand operations and strengthen its technology backend.

Total raised

$5M

Funding rounds

3

Latest round

Series A

Latest activity

Dec 2021