Stanza (formerly SpotOn.it) offers an enhanced Add-to-Calendar button that lets event organizers push updates, integrate with services (tickets, Uber) and gather analytics about engagement. The product is positioned as a communication and marketing layer inside users' calendars, with live examples such as a college basketball page for SiriusXM. The company counts more than 300 sports teams across the NFL, NBA, NHL and NCAA as customers and is expanding its beta testing beyond sports to political campaigns, PTAs, student groups and fitness studios. Stanza participated in the StartX incubator and first went live with Stanford in January 2014. CEO Smita Saxena says the company aims to "power calendar everywhere," and the new name is intended to be whimsical, reflecting event start/stop points like stanzas in a poem. Stanza is in a pre-order period with customers paying $7 per month for the first year; pricing is scheduled to rise to $15 per month after the pre-order period ends in late summer.

Total raised

$4M

Funding rounds

1

Latest round

Seed

Latest activity

Apr 2015