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The Venture Codex

STAQ

21 West 38th Street, 16th Floor, New York, NY, 10018, United States

Overview

Staq is an NYC-based automated reporting platform as a service for digital advertising that automates and unifies reporting and analytics across the ad technology stack. Led by CEO Andy Ellenthal, the company’s proprietary platform connects to over 400 ad servers, exchanges, social media platforms and CRM workflow tools, eliminating manual spreadsheet work while driving higher yield and ROI. Staq closed a $2M funding round to support product and team growth. The company intends to use the funds to enhance its software platform by creating an expanded back-end with a flexible data-lake architecture. It plans to introduce features and services including industry-wide data normalization, benchmarking and descriptive analytics, and to grow its sales and engineering teams. Staq offers a SaaS-based integrations and reporting automation platform for digital advertising, unifying analytics and automating operations across the ad technology stack. Led by CEO James Curran, the platform integrates the technologies publishers, brands, and agencies use to transact and monitor business performance at scale. The solution contains over 350 integrations with ad servers, exchanges, CRM and workflow tools. The company closed a $5M venture capital round to support growth. Staq plans to use the funds to add integrations between digital advertising technologies, expand the scope of advertising analysis and optimization available through the platform, and hire additional personnel. Staq develops a collection, reporting, and integrations system for advertising technology that consolidates campaign, inventory, audience, sales pipeline, and analytics data across ad stacks. Its product enables users to view campaigns, inventory, audience data, sales pipeline and analytics from across all of their advertising technology. The system has integrated into more than 175 technologies among publishers and marketers, including ad servers, RTB exchanges, DSPs, SSPs, audience targeting systems, analytics, CRM and workflow tools. The company was founded in 2012 by James Curran (CEO) and Mike Subelsky (CTO) and is based in New York City and Baltimore. Staq recently secured $2.5M in Series A financing and intends to use the funds to expand adoption of the product.

Total raised
$10M
Funding rounds
3
Latest round
Equity
Latest activity
Mar 2018

Industries

  • Advertising
  • Digital Marketing
  • Digital Media
  • Software
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Recent funding

  1. Equity

    Mar 2018

    $2M

  2. Equity

    May 2016

    $5M

  3. Series A

    Oct 2014

    $3M

Team

  • James Curran

    CPO & Co-Founder

    LinkedIn
  • Gian Lombardi

    Chief Revenue Officer

  • Jeff Tagliabue

    Chief Financial Officer

    LinkedIn
  • Neha Singh Chauhan

    Human Resources

    LinkedIn