Starday uses AI and machine learning to identify unmet consumer needs and then develops shelf-stable products and brands for retail distribution. Its proprietary platform and data tools enable rapid iteration and product launches in months rather than years, and the company has developed four brands with 14 products across them. Products are available at major retailers including Sprouts, Target, The Fresh Market, Walmart, Whole Foods, Kroger, and Hannaford, and via ecommerce platforms such as Amazon and Instacart, with dozens of additional retailers launching in 2025. Retail partnerships and bespoke platform collaborations are central to its strategy: Starday works with retailers to identify whitespace on shelves and create tailored products for local markets. Operationally, the company cites category outperformance—its All Day chickpea protein crunch at Sprouts is outperforming same-store sales and category velocity—and is launching Habeya allergen-free crackers nationwide at Kroger and Hannaford with Erewhon coming soon. Founded in 2021 and based in Scottsdale, Ariz., Starday will use the funding to accelerate retail expansion and deepen partnerships with retailers and CPG brands. Starday builds healthy, sustainable consumer food brands using a data-driven product-development platform that tests concepts, gathers feedback and iterates before launch. Its technology cuts product time-to-market to about six months versus a typical 18 months. The company’s first brand is Gooey Snacks, an all-natural, low-sugar chocolate hazelnut spread made without dairy or palm oil. Starday plans to develop four to five brands in the next 12 months, including another launch later this year. It is remote-first and was started in late 2020 by co-founder and CEO Chaz Flexman; the team currently has four employees with plans to expand to seven soon. The $4M seed raise will fund additional brand launches, team growth, new retail partnerships and further buildout of its data and forecasting capabilities.

Total raised

$12M

Funding rounds

2

Latest round

Series A

Latest activity

Apr 2025