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Stash

257 Park Avenue South, Room 900, New York, 10010, United States

Overview

Stash is a financial platform dedicated to empowering people to invest and build better lives through simple, automated solutions. Its product suite includes subscription plans starting at $3/month, StashWorks employer financial-wellness benefits, the Stock-Back® Debit Card, and Auto-Stash automated saving. In 2025 Stash launched Money Coach AI to deliver personalized, real-time financial guidance and has recorded 2.2 million user interactions to date. One in four customers who interact with Money Coach AI take a positive action within ten minutes, and customers who Auto-Stash have nine times more in their accounts after one year compared to those who do not. The company reports 1.3 million paying subscribers, $4.3 billion in assets under management, and says it has reached profitability under returning co-CEOs Brandon Krieg and Ed Robinson. Stash intends to use new capital to accelerate product innovation, grow subscribers, and deepen its AI capabilities. Stash provides a mobile investing app that allows people to invest in fractional shares of companies and ETFs with any dollar amount. Led by CEO Liza Landsman, the company targets everyday investors by enabling small-dollar participation in markets. In the past year Stash surpassed $100M in annual revenue and counts 2M active subscribers. The company has recently strengthened its leadership team, adding Amy Butte, former CFO of the NYSE, as an independent audit chair and announcing Chien-Liang Chou as CTO in August. Stash says it will use new funding to accelerate growth and expand its business reach. These developments position the company to scale operations and broaden its user base. Stash offers a personal finance app and subscription plans that provide access to investment accounts, no-hidden-fee banking with the Stock-Back® Card (a debit card that rewards customers with pieces of stock), budgeting and saving tools, and personalized guidance. The company emphasizes easy, affordable investing and is continuously adding new products and features to the platform. In the coming weeks Stash planned to launch Smart Portfolios, a fully managed long-term diversified portfolio option to reduce day-trading risk. Stash reported having upwards of five million customers and $2.5 billion in assets under management in 2020. The company intends to use the new funding to grow the team, expand its product offering, and broaden its business reach. Stash provides a mobile-first route for consumers to manage investing, retirement, custodial accounts and routine banking via smartphone. It offers low-barrier investing with deposits as small as $1 (average investment $28), and flat monthly subscription tiers of $1, $3 and $9, along with a Stock-Back loyalty rewards program. As of this month the company reported 4.5 million users and $1 billion in assets under management; the average user is 29 years old with income under $50,000 per year. In its most recent quarter Stash reported an over 100% increase in weekly customer deposits across banking and investing. The company plans to use new funding to expand its customer base, increase marketing and add more services. Stash positions itself as a fintech challenger to traditional banks and brokerages by simplifying investing with smartphone-first, automated services and financial education. Stash is a fintech startup and mobile app focused on introducing new people to investing through guided investing and automated savings. The company is launching Green Dot Bank-powered mobile banking accounts that include a debit card, no overdraft or monthly maintenance fees, free ATM access, direct deposit and personal financial guidance. Alongside banking, Stash launched “Stock-Back,” a rewards program that gives users points redeemable as shares in the companies where they spend or in Stash-approved ETFs; Stock-Back was tested with partners including Netflix, T-Mobile and Chipotle. The Stock-Back rewards can vary by brand and go as high as 5% at launch for select merchants such as Spotify and Netflix. Stash reports an average user age of 29 and average user income under $50,000 per year. The company said it raised a $65 million Series E to grow the business around these launches, and a source indicated the current valuation is materially higher than the $350 million post-money valuation reported for its Series D by PitchBook.

Total raised
$603M
Funding rounds
10
Latest round
Series H
Latest activity
May 2025

Industries

  • Apps
  • Banking
  • FinTech
  • Mobile Apps
  • Personal Finance
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Recent funding

  1. Series H

    May 2025

    $146M

  2. Equity

    Oct 2023

    $40M

  3. Series G

    Feb 2021

    $125M

  4. Series F

    Apr 2020

    $112M

  5. Series E

    Mar 2019

    $65M

Team

  • Brandon Krieg

    Co-CEO, Co-Founder & Head, Business Development

    LinkedIn
  • Kimberley Meehan

    Chief Customer Officer

    LinkedIn
  • Christine Hurtubise

    Vice President of Data Science

    LinkedIn
  • Cliff Hazelton

    CTO

    LinkedIn