Founded in 2023, Los Angeles-based Stic operates a technology-enabled marketplace that connects brands with ordinary drivers, converting personal and gig-economy vehicles into out-of-home (OOH) advertising inventory. Drivers apply removable, sensor-equipped stickers and are paid on a per-mile basis, while brands gain access to campaign planning tools that model routes, traffic patterns and real-time impressions. The company’s driver network has expanded 600% since launch and now supports campaigns for national and emerging brands across insurance, retail, technology, CPG, QSR and entertainment sectors. Stic’s proprietary analytics layer delivers detailed performance data, bringing new transparency to a historically fragmented OOH segment. The platform emphasizes passive income generation, eliminating the time and labor burdens typical of many gig opportunities. With its latest funding, Stic plans to scale into more than thirty U.S. states and Canada, strengthen agency relationships and bolster operational capabilities. The most recent round places the venture-backed startup’s valuation at $200 million.

Total raised

$10M

Funding rounds

1

Latest round

Equity

Latest activity

Dec 2025