Stocked produces chef-cooked frozen meals in a signature space-saving block format designed to aid portion control and reduce food waste. Founded in 2021 by Sam Moss and Charlie Gilpin, the brand sells direct-to-consumer via meal subscriptions and has launched into Ocado. It currently has 10,000 subscribers and has sold 1.5 million meals, with five SKUs listed at Ocado and 30 recipes available online (RSP: £9.50 per pack at Ocado). The company plans to use recent funding to accelerate retail expansion following the Ocado listing and to support new product development. Stocked will also invest in upgrades at its London manufacturing site to quadruple capacity to meet rising demand. The business has received publicity from a 2023 Dragons’ Den appearance that resulted in backing from Steven Bartlett. STOCKED is a frozen‑food brand founded by Charlie Gilpin and Sam Moss that packages nutritious meals into space‑saving, portioned blocks designed to reheat in under five minutes. Each pack contains eight blocks, enough for two to four meals, with flavors such as Chicken Tinga, Harissa Jackfruit and Pork Rendang. The founders develop dishes from their kitchen and aim to create a retail‑specific product and grow their website to reach a wider audience. On Dragons’ Den they pitched to scale the brand and retail offering; the entrepreneurs had valued the business at £2.5 million during the appearance. The article notes heavy investment needs into the brand and kitchen, and that roughly a third of revenue is being spent on digital marketing, which is affecting profits. The founders are childhood friends from Tunbridge Wells who now live in East London and described the deal as a chance to expand distribution and marketing capability.

Total raised

$2M

Funding rounds

2

Latest round

Seed

Latest activity

Aug 2025