Founded in 2014 in Paris by Mathieu Azorin and Elie Aboucaya, Storetail offers a software suite designed to drive customer visits through e-commerce sites by recreating the physical in-store experience. The platform highlights products and promotions and targets consumers likely to respond to specific offers, increasing visibility for advertised brands and providing monetization for retailers. Storetail’s solution can be used by retailers for their own promotions and is available to advertisers on a self-service basis. Its suite is used by major European retailers including Leclerc, Carrefour, Auchan, DIA, Intermarché, Fnac, Darty, Sephora and La Redoute, and by brands such as PepsiCo, Coca-Cola, Heineken, Danone, Kronenbourg, Nestlé and Microsoft. The company plans to bolster its technical and commercial teams, develop new product offers and expand into new markets, particularly in Europe and North America. Storetail provides an online marketing platform that helps brands and large retailers accelerate online sales by applying animation techniques from physical outlets and targeting consumers. Its product supports user targeting, geo-targeting, keyword targeting, A/B testing, segmentation and personalization. The platform also includes inventory management, pricing and promotions tools. The company intends to use the new funds to advance its technology and accelerate international development. Storetail was founded in 2014 and employs 30 people across Paris, London and Barcelona. The announced financing positions the company to scale its product and expand geographically.

Total raised

$8M

Funding rounds

2

Latest round

Series B

Latest activity

Feb 2018