Stravito provides a cloud service that centralizes internal and external market research data, offering search technology and a polished design to make insights more usable. The platform is described as akin to a “Spotify or Netflix” for market research assets, allowing companies to pull out key findings quickly. It combines automated indexing with an intuitive interface to reduce duplication and surface vetted company insights. Stravito positions its product to help large enterprises react to changing customer behavior by making research easier to find and consume. Customers include Carlsberg, Edwards Lifesciences, Pepsi Lipton, Danone, Electrolux and Comcast. The company also appointed Elaine Rodrigo to its board and has raised institutional funding to expand its offering. Stravito builds an internal search engine that makes market research and sales/marketing intelligence accessible to a company's global workforce. Its product surfaces dispersed insights so employees can find and use market research more efficiently. In 18 months the company has onboarded seven global consumer goods customers, including Danone. Founded in 2017 by former iZettle executives, Stravito has 20 employees and offices in Stockholm (head office), Malmö and Amsterdam. The startup has raised €7.7 million to date, including the €5.6 million round announced here. Management says the new capital will be used to continue developing the service and to meet strong market interest. CEO Thor Olof Philogéne highlighted the roughly $58 billion annual market-research spend as a driver of demand for better insight utilization.

Total raised

$21M

Funding rounds

2

Latest round

Series A

Latest activity

Sep 2021