Stray Boots builds location-based guided tour scavenger-hunt experiences that started on SMS and recently moved to mobile apps. Launched in 2009 and based in New York, the company has rolled out an iPhone app and plans Android support soon. It operates a pay-to-play model, selling content packs via in-app purchase (for example, $11.99 per area in NYC). Management says the product targets both tourists and local groups, as well as colleges and businesses. The company has recorded over 128,000 hours of use and 800,000 completed challenges to date. Planned product work includes a centralized global app, additional social features, and expansion of U.S. coverage.

Total raised

$2M

Funding rounds

1

Latest round

Series A

Latest activity

Nov 2012