StreetTeam provides a SaaS platform that onboards and manages decentralized brand ambassadors, capturing engagement data to help brands sell more through word-of-mouth. The product focuses on live events today, and the company claims responsibility for selling over 200,000 tickets to major festivals. Over time StreetTeam has facilitated roughly £15 million worth of goods, and it charges no upfront fees—making money only via commissions when tickets sell. The platform emphasizes non-monetary rewards and fan advocacy rather than paid spammy promotions. The team is positioning the product to bolster sales in live entertainment and to explore adjacent verticals such as gadgets and gaming. Founder Callum Negus-Fancey built the company from earlier promoter work and rebranded as StreetTeam while formalizing the onboarding and analytics tools.

Total raised

$10M

Funding rounds

1

Latest round

Equity

Latest activity

Oct 2016