Strella offers an AI-native platform that lets product and research teams run hundreds of in-depth user interviews in hours rather than weeks. Its real-time AI moderator adapts to participant responses, probing like a skilled human researcher to uncover the “why” behind customer behavior. Since emerging from stealth in October 2024, the company has quadrupled its customer base—now including Amazon, Duolingo, Apollo GraphQL, and Chobani—and grown revenue tenfold. Customers report a 90 % reduction in manual research time and often receive actionable insights within a single day. With fresh capital, Strella plans to extend its capabilities to mobile research and aggressively hire engineers to support new AI-driven methodologies. These efforts aim to make continuous, scalable qualitative research the standard across Fortune 500 and fast-growing startups.

Total raised

$18M

Funding rounds

2

Latest round

Series A

Latest activity

Oct 2025