StriveCloud is a Belgian gamification software startup that provides tools for marketers and product managers to add games and interactive elements to apps and websites. Its platform aims to improve user experience and substantially boost active user numbers at minimal cost to customers. The company says several clients have tripled their monthly users after implementing its tools, and cites common retention challenges (about 200 of every 1,000 downloads remain after 90 days). Clients and use cases span mobility services (e.g., Evo), health and fitness (e.g., Zumba), sports clubs (e.g., Club Brugge), and education (e.g., Xylos), and StriveCloud has gathered insights from customers in Europe, North America and the Middle East. Co-founder and managing partner Freek Borghgraef and founder Joris De Koninck are quoted on the company’s strategy and customer insights. StriveCloud will use the new funding to continue product development and expand commercially.

Total raised

$2M

Funding rounds

1

Latest round

Equity

Latest activity

Oct 2024