Struq operates an Ad Personalization platform that analyzes user behavioral patterns in real time to determine which users are most valuable to advertisers and serve the ads most likely to resonate. The platform delivers video and display creative tailored to individual users rather than blasting a single brand message across channels. Struq says it works with 200 of the world’s leading retailers across 19 markets, including Adidas, Hilton Hotels and Levis. The company claims its approach can yield 12x higher click-through rates than standard retargeted ads and generate up to $30 in revenue for every $1 spent in marketing. Founder and CEO Sam Barnett highlighted that the new investors bring experience in big data, personalization, and advisory services to help scale the business. The company is positioning the funding to support growth and scaling efforts with its existing retail partners.

Total raised

$9M

Funding rounds

1

Latest round

Equity

Latest activity

Apr 2012