Studio Ousia develops Linkify, an SDK that uses a machine-learning algorithm to detect keywords in app text and convert them into tappable links that open pop-up windows with search results or sites like Wikipedia. Linkify targets apps with lots of text (for example, news readers such as Flipboard) and aims to keep users in-app longer while offering contextual ad opportunities. The company is running sign-ups for an iOS private beta; an Android SDK is coming soon and other mobile platforms are planned. One key feature is the ML model’s ability to distinguish useful keywords (e.g., Kyoto vs. Japan) and generate the most relevant links automatically. Studio Ousia is exploring monetization strategies for Linkify, including Google AdSense within search results and potentially taking a cut of ad revenue from apps using the SDK. Based in Tokyo, the company says its broader goal is enhancing the mobile browsing experience, including touch-screen devices and mobile search products that use augmented reality supported by the Semantic Web. The startup has received about ¥100 million (approximately USD $970,000) in funding from Nissay Capital and Seed Technology Capital Partners.

Total raised

$1M

Funding rounds

1

Latest round

Equity

Latest activity

Dec 2013