Studs operates brick-and-mortar studios staffed by trained piercers and an online site offering after-care, single earrings, curated "earscapes," and designer collaborations. The company opened its first studio in Nolita, New York (12 Prince St.) and launched the website on November 19. Piercing prices are $35 for one hole and $50 for two, while jewelry ranges from $14 to $180 per earring. Studs targets Gen Z customers roughly ages 14–25, though parents may bring children as young as 8. The business links the in-person piercing experience to e-commerce to build customer relationships and re-engagement. Studs plans to expand to additional physical locations by 2020, testing formats including in-mall shops, kiosks, or mobile units, and will use funding to grow retail, enhance its site, and expand the team.

Total raised

$3M

Funding rounds

1

Latest round

Equity

Latest activity

Nov 2019