Stylyze provides a data-as-a-service platform that normalizes product data and uses algorithmic matching to generate large numbers of curated “looks” for retailers overnight. The company’s proprietary fingerprinting system classifies products so retailers can power experiences across online, in-store, mobile and marketing channels. Stylyze targets large retailers in home decor and is expanding its core technology into the apparel market, offering automated, scalable shop-the-look and merchandising programs. The startup is led by CEO Kristen Miller, who co‑founded the company with interior designer Lisa Perrone and has founded four companies in the home decor industry; the company was founded in 2010 and runs a 26-person team. Stylyze says it has a growing pipeline of retailers interested in its platform and positions itself against players like Pinterest, Wayfair, Home Depot and specialized vendors such as FindMine and Stylitics. The company will use new funding to roll out new services and expand alliances with leading retailers as they pursue seamless physical and digital shopping experiences. Stylyze provides a personalized discovery platform that maps the color and style fingerprints of products and customer tastes to deliver coordinated recommendations called Styleboards. The platform enables retail partners to show products of interest in coordinated looks and tailor recommendations to customers. The company has secured partnerships with decor retailers including Burke Décor, Apt2B, and Brewster Home Fashions. Stylyze plans to launch a B2B platform and expand into new markets using the recent funding. Additional planned features include a mobile app, affiliate programs for retail partners, and enhanced data reporting on color and style trends to help retailers merchandise catalogs and understand customer preferences. The company’s official launch was planned for Fall 2015.

Total raised

$4M

Funding rounds

2

Latest round

Seed

Latest activity

Oct 2018