Subdial operates an online platform for trading pre-owned luxury timepieces, combining live market pricing and analytics with strong customer service and community cultivation. Founded in 2018 in London, the company has appraised over 22,000 timepieces and currently adds roughly 30 watches to the platform each week, with plans to more than triple that rate over the coming year. Subdial reports doubling its top-line revenue every six months and holds an almost perfect 5 out of 5 rating on Trustpilot. The product emphasises transparency and data-led pricing to help collectors pinpoint accurate values. The company plans to use recent funding to refine the user experience and pursue international expansion. CEO and co-founder Ross Crane says Subdial was founded to create a trustworthy, transparent, and data-led platform at the intersection of technology and customer service.

Total raised

$5M

Funding rounds

1

Latest round

Equity

Latest activity

Dec 2021