Subsets offers an AI-enabled platform that predicts churn and runs automated, explainable "retention experiments" to identify actions that keep subscribers. Customers connect Subsets to CRM, CMS, billing and data warehouses to surface behavior-driven churn audiences and run nontechnical experiments such as targeted emails, push notifications or discounts. The product surfaces results in a web app with visuals and natural-language explanations so commercial teams can automate what works. Subsets is initially focused on the digital media vertical and counts customers including The Athletic and Danish newspaper Børsen. Technically, the company uses gradient-boosting models with temporal sequencing and leverages frameworks from xAI to make churn-driving behavior understandable; it is not currently using OpenAI GPT.x models but is working on downstream functionality using the foundational model that powers ChatGPT. Financially, Subsets recently closed a $1.65 million pre-seed raise to double down on traction and growth.

Total raised

$2M

Funding rounds

1

Latest round

Seed

Latest activity

Feb 2024