SubtleData designs, develops, and manages APIs that connect mobile devices and applications to the majority of existing point-of-sale systems in a platform-as-a-service environment. Its core product enables apps to split checks, purchase drinks for friends, track loyalty and rewards, and connect people at venues. The company says over 200 companies are using its platform. SubtleData intends to use the new funding to expand POS integrations and grow its base of mobile developer users. Leadership includes new CEO Bryan Menell and founder/CTO Richard M. Bagdonas. The company is based in Austin, TX, with an East Coast regional office in Washington, DC and a West Coast technology center in San Francisco, and it is actively hiring.

Total raised

$1M

Funding rounds

1

Latest round

Seed

Latest activity

Nov 2012