Sugar Cap offers flexible financing to game and app studios that is repaid over time from the revenues of the financed title, with the company taking a flat fee. Its primary product is SugarBoost, a marketing loan; it also offers SugarFlow for early access to digital revenues and SugarCap to advance studios their VGTR tax credits. Financing levels can be increased based on live metrics, and the firm intends to automate underwriting by integrating with studios’ performance, credit and payment data. The company aims to onboard and finance studios within 24 hours via its automated platform. Sugar Cap plans to build its platform and business in the UK initially, then expand to Scandinavia and the US. The pre-seed funding will primarily be used to grow the team and develop the platform.

Total raised

$2M

Funding rounds

1

Latest round

Seed

Latest activity

Nov 2020