SUGAR Cosmetics, formally operated by Vellvette Lifestyle Private Limited, positions itself as a cruelty-free makeup label known for its broad portfolio of color cosmetics covering lips, eyes, face, skin, and nails. The brand’s focus on cruelty-free formulations differentiates it within the beauty market and appeals to ethically minded consumers. Its sustained ability to attract capital from repeat institutional backers highlights investor confidence in the company’s strategy and market potential. In the most recent financing, SUGAR Cosmetics secured $4.5 million from existing investors, adding fresh resources to support its ongoing growth initiatives. Details on revenue, user metrics, or specific expansion plans were not disclosed in the article. The company has not publicly shared profitability figures or other operating metrics in this coverage, leaving financial performance undisclosed.

Total raised

$55M

Funding rounds

2

Latest round

Series D

Latest activity

Oct 2025