Sugar Watchers is a health food brand that produces patent-backed, clinically tested Low GI foods designed to manage diabetes, PCOS and weight without compromising on taste. Its product range includes staples such as rice and atta, a millet range including instant mixes, and newer items such as noodles, pasta and recently launched snacks. Products are formulated along with leading government agricultural institutes and are recommended by multiple nutritionists and dieticians. The company cites clinical evidence that its Low GI foods reduce HbA1c and improve insulin resistance and says it has served over 60,000+ customers. The founding team includes Treman Ahluwalia (ex-Dabur and Real Fruit Juice), Arvind Sharma (ex-Leo Burnett Global Leadership), Ananya Raniwala (ex-Citi) and Karan Jain (ex-UBS). It plans to use the INR 3.6 crores of new capital to enhance distribution and marketing across India and to ramp up exports to the USA, UAE, Singapore, GCC and Israel. Sugar Watchers offers low Glycemic Index staples marketed as 100% natural and clinically tested food alternatives that taste similar to regular foods. The brand is operated by Good Brands for a Healthy Life Pvt. Ltd and is on a mission to reduce the spread of diabetes in India. It delivers products pan India via its website and other channels. The company recently closed a bridge round and said the fresh funds will be deployed to bolster marketing, working capital and product development. Founder Treman Singh Ahluwalia said the round will help the company launch new products and expand to newer geographies like the UAE and USA. No revenue or user metrics were disclosed in the article.

Total raised

$0M

Funding rounds

2

Latest round

Equity

Latest activity

Jan 2023