Launched in 2012 by Ben Kosinski and often described as the "Klout for colleges," Sumpto analyzes signals such as Twitter followers and Facebook friends to assign students a score from 1 to 100. The platform helps brands identify and pay to connect with campus influencers and facilitates sending promotional items to students. Students are not required to post about products or boost their scores in exchange for rewards. Sumpto reports a roster of about 17,500 influencers, works with more than 70 brands, and has distributed rewards to over 1,800 students. The company emphasizes tapping into college students' roughly $120 billion in annual discretionary spending. Sumpto plans to use new funding to ramp up hiring and attract additional brand partners.

Total raised

$0M

Funding rounds

1

Latest round

Equity

Latest activity

Nov 2013