SunnyBump is a Chicago-based startup incubated by Lightbank that operates a product discovery and commerce site for expecting and new parents. The site positions itself as a 'Pinterest for baby products' where users can discover, collect, share (or "bump") and directly purchase listed items. Users can follow other people, read reviews and recommendations from a community of parents, industry experts, brands and manufacturers, and create profiles and themed collections. The platform also supports baby registries or wish lists. SunnyBump has partnered with parenting experts including Baby Gizmo, Sara Haley, Grandparents.com and Lactation Partners to source product recommendations. Brands such as Bugaboo, Baby Jogger and Bumbleride participate on the site to showcase their recommendations. The company was incubated by Lightbank and received $375,000 in funding, and aims to convert recommendations and sharing into on-site purchases.

Total raised

$0M

Funding rounds

1

Latest round

Equity

Latest activity

Apr 2013