Sunroom is a creator platform co-founded by Lucy Mort (former design director at Hinge) and Michelle Battersby (formerly a marketing director at Bumble) that combines premium monetization models with a social feed and a Gen Z design aesthetic. The app launched on iOS with a curated cluster of 100 initial creators invited to monetize their content. Sunroom focuses on women and non-binary creators and explicitly positions itself as sex-positive, offering content warnings and an opt-in for sex- or pleasure-positive themes. At launch the app offers three revenue streams — monthly subscriptions, tips and in-app reactions — and takes a variable cut (typically 20%, with founding creators at 10% and Black, Indigenous and Hispanic creators offered 15%). The product emphasizes hands-on moderation and anti-screenshot technology, and the team intends to scale slowly and intentionally to preserve that approach. The company has expressed interest in building personal finance tools, including banking and investment features, to help creators leverage the money they earn on the app.

Total raised

$4M

Funding rounds

1

Latest round

Seed

Latest activity

Feb 2022