Superfly is a travel‑rewards platform that aggregates users' travel information, tracks balances and accrual rates, and analyzes habits to put dollar values on miles and points. The product displays miles earned over time, spending patterns, and suggests airlines, accommodations, and flight times to maximize rewards. It targets under‑40 business travelers who carry multiple reward cards and aims to both organize and educate users on redeeming rewards. The company plans to monetize by charging credit card companies and airlines referral fees when users act on its suggestions, estimating material revenue per user at about $29 while keeping the service free to consumers. Superfly emerged from beta with a new domain and design and said it plans to have 100 million-plus miles under management from launch. To date the startup has raised $600K and was founded by Jonathan Meiri and Zviki Cohen in Israel.

Total raised

$1M

Funding rounds

1

Latest round

Seed

Latest activity

May 2011