Supergreat is a community-based app for beauty enthusiasts to review, shop, and share tips on their favorite products. The platform emphasizes authentic user-generated video reviews and creator content; since launching in 2018 creators have made over 180,000 videos on more than 30,000 products. Minutes of video watched on the app have more than tripled over the past six months as consumers increasingly turn to video reviews and demos. Supergreat offers daily product drops to let brands interact directly with audiences and has launched features like Supergreat Live for interactive shopping and giveaways and Supergreat Carousels to embed community videos on product pages. The company positions itself as a social destination connecting consumers, creators, and brands. Financially, Supergreat announced a $6.5 million Series A this round, bringing total funding to $9 million.

Total raised

$7M

Funding rounds

1

Latest round

Series A

Latest activity

Dec 2020