Supermom is a Singapore-based parenting platform. According to regulatory filings, it secured at least S$18 million (about $14.1 million) in its latest funding round. The round was anchored by venture capital investor Granite Asia (formerly GGV Capital). The article does not describe the platform's specific products or services, nor does it disclose user or revenue metrics. No future plans or intended use of proceeds are reported in the filing referenced by the article. Additional deal terms, participating investors beyond Granite Asia, and historical financing details are not provided in the article. Supermom operates a parenting platform used by parents for price comparisons, community groups, reviews and paid surveys, and by brands for targeted market research and first-party data collection. The product lets brands launch highly targeted surveys across its network, filter respondents by demographics (including age of kids, occupation and interests), and access brand-indexing insights broken down by demographic segments. Parents can earn money by completing surveys and apply to be brand ambassadors whose social reach and group memberships are visible to advertisers. The company reports 20 million users across six Southeast Asian countries and works with more than 200 consumer brands, including Kimberly-Clark, Procter & Gamble and Philips. Supermom says it can run quantitative surveys of ~1,000 people within an hour and can launch surveys simultaneously in six countries. The startup plans to use new funding to invest in data and product capabilities and to expand further across Southeast Asia.

Total raised

$20M

Funding rounds

2

Latest round

Equity

Latest activity

Oct 2024