Superplum operates a direct-from-farm produce supply chain built on patented technology and cold-chain infrastructure to extend shelf life and improve fruit quality. The company positions itself as India’s first premium fruit brand, offering apples, mangoes, litchis, plums and cherries. It manages sourcing and supply chains for 25 fruits year-round and works with farmers across 22 Indian states, including Bihar, Kashmir and Karnataka. Superplum’s produce is sold through Amazon Fresh, Zepto, Swiggy, Blinkit, grocery stores in Bengaluru and NCR, and major retailers such as Trent, Lulu, Modern Bazaar, Spar, Metro and More. The business says its model lowers food waste and raises farmer incomes. The company plans to use new funding to expand infrastructure and accelerate changes to produce supply chains in India.

Total raised

$15M

Funding rounds

1

Latest round

Series A

Latest activity

May 2024