Sure provides insurance infrastructure and flexible APIs that let companies embed fully digital insurance products into consumer experiences. The company launched its first enterprise SaaS product in early 2016 and counts customers including Farmers Insurance, Chubb, Intuit, Betterment, Revolut, Carvana, several automotive manufacturers and a leading global credit card network. Sure’s platform enables companies to sell insurance "in a matter of milliseconds" without paper or human interaction, emphasizing speed to market and end-to-end embedded transactions. Financially, Sure says it has been profitable since 2019 and that its annual recurring revenue (ARR) has grown by more than 3X every year over the past several years. The company plans to use new capital to accelerate global expansion, speed product launches and streamline embedded insurance customer experiences. Headquartered in Santa Monica and founded in 2015, Sure had about 80 employees at the time of the article and planned to triple its engineering headcount in 2022. Sure is a global insurtech platform that partners with insurance carriers to offer a broad range of insurance products across novel and traditional lines. Its product suite includes a consumer app, a platform for global consumer brands and carriers, and SURE Connect for affinity programs, eCommerce, and fintech partners. The company positions its offering as an APIs-driven Insurance-as-a-Service solution and is focused on continued technological development of its technology and APIs. Leadership is led by co-founder and CEO Wayne Slavin. Sure’s offerings span rideshare and mobility insurance as well as P&C, A&H, and commercial coverages such as renters, travel, rental car, individual item and smartphone insurance, and commercial BOP and liability. The company has offices in Santa Monica, New York City, Tel Aviv, and Johannesburg, is licensed in all 50 U.S. states, and partners with more than 35 global insurance carriers. Sure is an insurtech startup that offers on-demand personal insurance through an app and web channels. The company partners with insurers including Nationwide, CHUBB, Marsh and Guy Carpenter to underwrite policies across multiple lines. It is available in all 50 states and on iPhone, Android and the web. Sure’s smartphone protection product can be purchased anytime while a phone is in good condition and uses patent-pending virtual diagnostics that test a device in under one minute; that product is offered in partnership with Warrantech, a subsidiary of AmTrust. Led by founder and CEO Wayne Slavin, Sure has sold over 20,000 policies since launching in January 2016. The new funding is intended to support continued product development, user acquisition, marketing and hiring to scale the business. Sure is a mobile, on-demand insurance app that offers individual accident, life, property, casualty and warranty policies directly to consumers. The platform uses an AI-driven, Robo-Broker approach to let users personalize insurance based on location, context and behavior. It aims to remove limitations caused by non-customized broker recommendations and provide tailored coverage via mobile devices. Sure launched publicly and positioned itself as a direct-to-consumer alternative to traditional broker-led distribution. The company is led by CEO and co-founder Wayne Slavin and was founded in late 2014. Financially, the company debuted with external financing, raising seed capital to support its launch.

Total raised

$123M

Funding rounds

4

Latest round

Series C

Latest activity

Oct 2021